

What is the Growth Gap?
You're Growing — But the Gaps Are Getting Bigger
As your business scales, things start to break.
What used to work… doesn’t.
People get busy. Tools pile up. Teams drift apart.
It’s not just a tech issue.
It’s not just process.
It’s not just people.
It’s all of them — pulling in different directions.
We call this the Growth Gap:
The space between your business’s goals — and its ability to reach them.

The 7 Growth Gaps Holding You Back
These aren’t surface-level problems.
They’re symptoms of a system that’s out of sync.
- Sales Gap – Leads aren’t converting. Sales teams are winging it. Forecasts are guesswork.
- Marketing Gap – Activity is high, results are low. You’re not sure what’s landing or why.
- Data Gap – Too many systems, too little clarity. You can’t trust your dashboards.
- Leadership Gap – Different visions, different goals, no shared picture of progress.
- Customer Gap – Great products, but average experiences. The journey feels disjointed.
- Execution Gap – Everyone’s working hard, but not together. Energy gets lost in the noise.
-
AI Gap – There’s pressure to adopt AI tools, but no strategy or integration. Teams aren’t ready, and experiments never scale.
The Warning Signs Are Already There
Even if you haven’t named it yet, you’ve probably felt it:
- Sales and marketing aren’t aligned
- Tools like HubSpot are underused or misused
- Data lives in silos and doesn’t tell the full story
- Teams rely on workarounds, not systems
- Leaders feel stuck — knowing something’s off, but not what

We Help You Close the Gap — From the Inside Out
At CONVRG, we don’t just “fix” platforms.
We work with growing businesses to rebuild how everything connects — strategy, systems, and teams.
That means:
- Aligning leadership around shared goals
- Creating joined-up ways of working
- Turning tools into true enablers of execution
- Giving you clear, trusted data to drive decisions
- Helping teams actually use what you’ve already bought
Yes, your CRM is part of the solution.
But the real fix is making the business work as one.
Why This Matters
You didn’t build your business to stall.
But when gaps go unchecked, that’s what happens:
→ Performance drops
→ Momentum fades
→ Frustration builds
We help you spot the gaps, understand them, and close them — so growth feels smooth again.

Four types of business we really know
Sport
We have a lot of friends in the world of Sports so if you are looking for an agency that understands sports marketing sponsorship and hospitality sales we might be the one! From professional teams to NGO's we help your team win.


Not For Profit
We have worked with Charities, arms-length bodies and Foundations of many types and understand the pressures of the third sector as well as anyone. we can help with your data, fundraising and events management


Technology
From high-tech manufacturing to SAAS Startups. we've worked with lots of businesses in this arena. We can help with audience building, monetisation, sales process and so on. It helps to be a technology business ourselves!


Media
The roots of Real Inbound run deep into the world of media and the music industry, and always with a commercial aspect driven by the acquisition and monetisation of huge audiences through first-rate content strategies.

