Tony’s the one who sees the big picture before the rest of us even find the edges. With a background in agency leadership and enterprise systems, he’s the bridge between boardroom strategy and CRM reality. Calm under pressure, obsessed with getting things right, and always thinking five moves ahead.

Tony’s the kind of strategist who doesn’t just look at your CRM—he looks at your business. With decades of experience in commercial leadership (think The Guardian, DMGT, Team Rock), he’s been on both sides of the HubSpot fence—as a customer and a consultant.

At CONVRG, Tony leads the charge on strategy, system architecture, and revenue operations. He helps leadership teams turn top-down business goals into scalable, bottom-up systems inside HubSpot.

Expect straight-talking, deeply thought-out insights—and a knack for spotting the real problem faster than anyone else in the room.

Mark connects the dots between content, systems, and scalable growth. With deep roots in content marketing and HubSpot CMS, he knows how to turn business objectives into digital execution that sticks. Expect sharp questions, clean workflows, and the occasional rant about bad onboarding.

Mark’s a marketer who loves systems. (Yes, they exist.) He’s got the performance chops, the HubSpot know-how, and the commercial head to turn messy marketing into growth that actually means something.

Born and based in Swansea, Mark’s led standout digital work for national brands like Swansea Building Society—and now leads CONVRG’s mission to make CRM adoption feel human again. He translates business objectives into clean, scalable HubSpot execution—and makes it all look easy.

Whether it’s strategy, structure, or storytelling—Mark’s the one connecting it all.

Rich makes things work. He’s the operational glue behind our frameworks—mapping processes, connecting the tech, and keeping projects grounded in reality. Quietly brilliant, endlessly pragmatic, and the one you want in your corner when the complexity kicks in.

Rich has been in digital since “search engine” meant AltaVista. He’s led SEO at The Telegraph, performance at Rated People, and audience growth at Team Rock and Newsquest. Basically, if it’s digital, strategic, and results-driven—he’s been there.

At CONVRG, Rich heads-up digital strategy and platform performance, helping clients build smarter acquisition systems and connect audience behaviour to commercial outcomes.

He’s sharp, calm, and obsessed with helping businesses actually measure what matters.

James is your go-to when HubSpot setup gets complicated. He leads CRM implementation projects with a focus on smooth onboarding, practical automation, and building systems people actually use.

He’s especially passionate about removing friction—from first touch to repeat purchase—and believes automation should feel seamless, not robotic.

Give him a tangled process and he’ll untangle it. Then rebuild it better.

Andrea keeps everything moving. With years of experience guiding technical projects across industries, she makes sure onboarding, integration, and CRM adoption run like clockwork.

Her specialty? Making complexity look simple—and helping clients feel confident every step of the way. Whether it's improving internal processes or customer journeys, Andrea’s focus is always on one thing: making it work better.

Anka brings creative thinking to complex campaigns. She advises on creative direction and paid strategy, helping shape high-performing ad content that aligns with your bigger goals.

She’s also a science grad, a qualified teacher, a trained interpreter, and a fiction writer—so she’s not your average consultant. Which is probably why her ideas stand out.

Smart, curious, and always thinking two steps ahead, Anka adds a spark of imagination to the team.