

The Problem
Why Most B2B Websites Fail to Perform
It’s not bad design that kills websites — it’s bad strategy.
Far too many sites are:
- Built around stakeholder opinions, not customer journeys
- Disconnected from CRM, automation, or analytics
- Hard-coded and developer-dependent
- Bloated with features that no one uses
The result? An expensive digital asset that looks fine, but doesn’t move the needle.
At CONVRG, we call this the Website Performance Gap —
The space between what your website could be doing for your business, and what it’s actually delivering.
The Solution
Strategic Websites That Drive Revenue — Not Just Traffic
We don’t just build websites. We build strategic assets that:
- Are aligned to business and revenue goals
- Integrate cleanly with HubSpot CRM
- Support your teams across marketing, sales, and service
- Are built for content velocity and future scale
We work with you to map:
- Your customer journey
- Your internal processes
- Your conversion goals
Then we turn that strategy into a site that works.
Built on HubSpot CMS.
Made for Growth.
We exclusively build websites in HubSpot CMS so your team can:
- Edit content easily
- Launch new pages without a dev
- Create dynamic content from CRM properties
- Run campaigns that convert
No clunky plugins. No bloated WordPress templates. No developer bottlenecks.
Your site becomes part of your mOS (management Operating System).

90-Day Build Process
We’ve refined our 90-day delivery model to get you live quickly — without cutting corners:
Weeks 1–4: Strategy & Architecture
- Stakeholder alignment sessions
- Messaging foundations
- Sitemap, wireframes, conversion flows
Weeks 5–8: Design & Build
- Custom UX & UI design
- Full content and copywriting support
- HubSpot CMS development
Weeks 9–12: Test & Launch
- QA & performance testing
- CMS training & CRM integration
- Final go-live & post-launch support
No bloated timelines. No agency theatre. Just the results you need, on a schedule that works.
What It Costs
Website Packages
Strategic Builds, Aligned to Your Growth Stage
Whether you're launching on HubSpot for the first time or overhauling an underperforming site, our packages are built to match your goals — and your momentum.
Ignition – A fast, professional start on HubSpot CMS
From £4,500
→ For startups or teams post-CRM onboarding needing a lean, scalable site.
Improve – A UX, messaging, and performance upgrade
From £9,000
→ For marketing teams ready to fix what’s not working and move faster.
Impress – A full redesign to match your ambition
From £15,000
→ For scaling B2B brands that need strategy, design, and systems aligned.
✔ Conversion-focused copy
✔ Custom design & responsive CMS
✔ HubSpot CRM integration
✔ Training, content migration, and support
How We Helped Swansea Building Society Reignite Website Performance
Swansea BS came to us with an outdated site that couldn’t support growth. In 90 days, we rebuilt their site in HubSpot CMS — transforming it into a flexible, scalable, lead-generating machine.
+38% Organic Traffic|80% Faster Content Updates|Better Customer Feedback|Increased Leads

Four types of business we really know
Sport
We have a lot of friends in the world of Sports so if you are looking for an agency that understands sports marketing sponsorship and hospitality sales we might be the one! From professional teams to NGO's we help your team win.


Not For Profit
We have worked with Charities, arms-length bodies and Foundations of many types and understand the pressures of the third sector as well as anyone. we can help with your data, fundraising and events management


Technology
From high-tech manufacturing to SAAS Startups. we've worked with lots of businesses in this arena. We can help with audience building, monetisation, sales process and so on. It helps to be a technology business ourselves!


Media
The roots of Real Inbound run deep into the world of media and the music industry, and always with a commercial aspect driven by the acquisition and monetisation of huge audiences through first-rate content strategies.

