

Real Businesses. Real Adoption Wins.
See how B2B teams turned HubSpot into their mOS—with the SIMPLIFI Framework.
The CRM wasn’t the problem.
The adoption model was.
These stories show what happens when strategy, people, process and platform finally align.
From fractured systems to full commercial clarity—here’s how the SIMPLIFI Framework helped real leadership teams close the Adoption Gap and turn HubSpot into a strategic growth engine.
How SIMPLIFI closed Myenergi's CRM Adoption Gap
See how the SIMPLIFI Framework helped Myenergi turn HubSpot into a strategic operating system -from silos to full-team adoption.
When Myenergi came to us, their CRM was technically ‘live’—but no one was really using it. Sales were working in isolation, marketing was improvising, and leadership lacked visibility.
They didn’t need more features.
They needed alignment.
Through the SIMPLIFI Framework, we helped Myenergi:
• Define what success looked like at leadership level
• Align teams across sales, marketing, and operations
• Map real processes into HubSpot—from pipelines to reporting
• Embed the CRM into daily workflows across the business
The result?
A CRM that actually powers the business—top-down, bottom-up, and side-to-side.
How SIMPLIFI Transformed Frontier’s Commercial Engine
See how CONVRG helped Frontier align leadership, sales, and marketing - turning HubSpot into a central growth system.
Frontier had the tools—but not the traction. Sales teams relied on spreadsheets. Marketing ran campaigns in isolation. And leadership couldn’t see what was working.
They didn’t need more data.
They needed a system that made sense.
Through our SIMPLIFI Framework, we helped Frontier:
• Map their commercial goals into a clear CRM architecture
• Align internal teams with role-based processes and dashboards
• Build a scalable sales system—from pipelines to playbooks
• Create real-time reporting for decision-makers
The result?
94% more qualified leads.
483% more revenue attributed to marketing.
And a CRM their whole business now relies on.
Bridgend College’s HubSpot CRM Breakthrough with SIMPLIFI Framework
Discover how CONVRG helped Bridgend College adopt HubSpot as a strategic platform - not just a marketing tool.
Bridgend College didn’t just want a CRM.
They wanted a better way to manage partnerships, employer engagement, and internal collaboration.
But like many organisations, they were stuck between scattered systems, unclear processes, and limited visibility. HubSpot had potential—but no clear path to adoption.
That’s where we came in.
With the SIMPLIFI Framework, we helped:
• Align leadership on CRM goals and reporting needs
• Define stakeholder journeys and employer engagement flows
• Configure HubSpot to reflect the real-world processes across departments
• Enable better collaboration between marketing, partnerships, and senior leadership
The result?
A joined-up HubSpot system that supports strategic partnerships—and the college’s wider growth mission.
How We Closed the Website Performance Gap for Swansea Building Society
Discover how CONVRG helped modernise an outdated site into a scalable, CRM-ready platform -built on HubSpot CMS.
Swansea Building Society came to us with a problem: their website no longer reflected who they were—or where they were heading.
It wasn’t just out of date. It was holding the brand back.
We worked alongside their leadership team to reimagine their entire digital presence—rebuilding from the ground up with strategy-led UX, brand-aligned design, and a modular CMS that could grow with them.
The result?
A fast, flexible website that’s easier to manage, easier to use, and built to scale.
+38% Organic Traffic
80% Faster Content Updates
Incredible Customer Feedback
Increased Leads
And most importantly: a digital experience that finally matches the ambition of the brand behind it.

Four types of business we really know
Sport
We have a lot of friends in the world of Sports so if you are looking for an agency that understands sports marketing sponsorship and hospitality sales we might be the one! From professional teams to NGO's we help your team win.


Not For Profit
We have worked with Charities, arms-length bodies and Foundations of many types and understand the pressures of the third sector as well as anyone. we can help with your data, fundraising and events management


Technology
From high-tech manufacturing to SAAS Startups. we've worked with lots of businesses in this arena. We can help with audience building, monetisation, sales process and so on. It helps to be a technology business ourselves!


Media
The roots of Real Inbound run deep into the world of media and the music industry, and always with a commercial aspect driven by the acquisition and monetisation of huge audiences through first-rate content strategies.

