CONVRG
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The No 1 HubSpot Growth Partners for Wales
HubSpot Flywheel

The Road to CONVRG

From Frustrated Rollouts to Systems That Actually Work

Most growing businesses don’t fail because of their tools.

They fail because their systems, teams, and strategy aren’t aligned.

We learned that the hard way - inside our own projects, and alongside the clients we were trying to help.

 

Explore the FULL SIMPLIFI Framework →

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The Moment It Clicked

This Isn’t Just a Software Problem - It’s a Systems Problem

We kept seeing the same signs:

  • Sales weren’t logging activity
  • Marketing was running on its own island
  • Leaders weren’t seeing real progress
  • Tools were blamed, but never fully used

That’s when we realised:

The problem isn’t the platform.

It’s the lack of alignment behind it.

So we stepped back and asked:

What if the real fix wasn’t a better tool - but a better foundation?

That misalignment between vision, systems, and execution?

That’s what we now call the Growth Gap.

What if this was a business systems problem?

The Lightbulb: Strategy First, Then Tools

The old approach focused on training users and switching features on.

But complex businesses need more than feature rollouts.

They need a shared strategy that connects goals to execution.

That’s what we built.

Lightbulb Moment

That’s How CONVRG Was Born  

Not Just a Rebrand - A Rethink

We stopped being a tech rollout agency.

We became a growth partner that helps teams build real operating systems.

We do that following our SIMPLIFI Framework - a practical way to align people, processes, and platforms so they actually work together.

Explore the FULL SIMPLIFI Framework →

 

From MCS to mOS

Your Management Operating System

At first, we called it MCS - Management Control System.

But what we really meant was this:

Your tech stack shouldn’t sit on the sidelines.

It should be your mOS - a Management Operating System — the space where strategy meets execution.

That’s what we help you build.

 

 

3 Ps Diagram

 

 

Why It Works  

Because Businesses Scale When Systems Align

Most growth problems aren’t about missing software.

They’re about teams pulling in different directions, goals being misaligned, and systems not supporting the way people actually work.

We help fix that:

  • Define your vision, roles, and goals
  • Align processes across teams
  • Map that into a clear operating system
  • And help people use it with confidence

No more chaos. No more guesswork.

Just clarity, momentum, and joined-up growth.

 

Why This Matters 

Because the Real Risk Is Stalling While You Scale

You didn’t build your business to stall.

But that’s what happens when adoption fails and alignment breaks.

We help you get back on track - by building the systems you need to scale with intention.

How SIMPLIFI closed Myenergi's CRM Adoption Gap

See how the SIMPLIFI Framework helped Myenergi turn HubSpot into a strategic operating system - from disconnected data to full-team adoption. [Click Image]

 

Case Study: Myenergi’s HubSpot CRM Transformation with CNVRG’s SIMPLIFI Framework

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Four types of business we really know

Sport

We have a lot of friends in the world of Sports so if you are looking for an agency that understands sports marketing sponsorship and hospitality sales we might be the one! From professional teams to NGO's we help your team win.

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Not For Profit

We have worked with Charities, arms-length bodies and Foundations of many types and understand the pressures of the third sector as well as anyone. we can help with your data, fundraising and events management

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Keep Wales Tidy

Technology

From high-tech manufacturing to SAAS Startups. we've worked with lots of businesses in this arena. We can help with audience building, monetisation, sales process and so on. It helps to be a technology business ourselves!

Frontier Medical
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Media

The roots of Real Inbound run deep into the world of media and the music industry, and always with a commercial aspect driven by the acquisition and monetisation of huge audiences through first-rate content strategies.

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Who are we..?

We’re Tony, Mark, and Rich - founders who’ve lived through the pain of disconnected systems and disjointed execution.

We started out helping B2B teams roll out platforms.

But we kept seeing adoption stall, momentum fade, and leadership lose faith.

So we built something better.

Today, CONVRG helps scaling businesses design operating systems that work — by connecting leadership vision, team process, and platform setup from day one.

We don’t believe in one-size-fits-all onboarding.

We believe in convergence - of people, process, and platform.

 

Meet the team behind the framework →

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Tony - Strategist-in-Chief. Big picture thinker. Calm in chaos.

Mark

Mark - Growth Operator. Connector of dots. Story Teller

Rich in office

Rich - The Realiser. Operational glue. Quietly brilliant.