Welsh Athletics is the national governing body for athletics in Wales, responsible for developing and promoting the sport at all levels. The potential market opportunity for HubSpot in this sector is significant, as athletics is a popular sport in Wales with a large fan base and a number of commercial partners. According to its latest financial statements, Welsh Athletics has an income of over £3.5 million.
The purchasing structure of Welsh Athletics is likely to involve a combination of in-house procurement and external supplier partnerships. Welsh Athletics may have an internal procurement team responsible for managing supplier relationships, or it may work with external consultants to identify and select technology solutions. Additionally, Welsh Athletics also work with external marketing and advertising agencies.
HubSpot's marketing and sales software could benefit Welsh Athletics by helping to engage with its fan base more effectively, promote events and merchandise, and manage its internal processes more efficiently. For example, HubSpot's software could help Welsh Athletics to create targeted campaigns aimed at engaging with fans, promoting merchandise, or selling tickets to events. It could also help Welsh Athletics to manage its membership program more efficiently, track ticket sales, and gather customer feedback.
In addition to Welsh Athletics, there are a number of athletics clubs in Wales that could potentially benefit from HubSpot's software solutions. These clubs may have smaller budgets than Welsh Athletics but could still represent a significant market opportunity for HubSpot, especially if they are looking to grow their fan base and increase revenue from ticket sales and merchandise.
Overall, the potential market opportunity for HubSpot in the Welsh athletics sector is significant, and its software solutions could help Welsh Athletics and other athletics clubs in Wales to achieve their commercial and strategic objectives more effectively.