My name is Tony and I'm the co-founder of Real Inbound/CONVRG alongside long-time friend Mark.
My background is in sales and marketing and I've had senior management roles in companies such as The Guardian Media Group, Local World (DMGT) and Team Rock.
I first used HubSpot as a customer for many years with my sales teams and that's led to me acquiring a ton of experience in the use of CRM tools especially. I hold up to 30 HubSpot certifications (the grind is real) and lead on Business Analysis, System Architecture and of course Revenue Operations for Real Inbound.
A Little about Us
Real Inbound’s journey to becoming CONVRG...
...was driven by a mission to solve a critical challenge we saw repeatedly in our work with clients: the HubSpot Adoption Gap.
Over years of helping businesses implement HubSpot, we realised that the tool itself wasn’t the problem—it was the lack of alignment, strategy, and adoption that held organisations back from achieving their goals.
This gap, the space between purchasing HubSpot and fully embedding it into daily operations, was costing businesses time, money, and growth opportunities.
Then we developed the SIMPLIFI Framework
A structured, step-by-step approach designed to close the HubSpot Adoption Gap.
SIMPLIFI focuses on aligning leadership, processes, and technology to ensure HubSpot becomes a fully adopted, indispensable tool for growth.
It’s not just about technical implementation; it’s about creating a culture of change, building a clear roadmap, and empowering teams to take ownership of the platform.
This shift in focus - from simply implementing HubSpot to driving strategic adoption...
... led us to rebrand as CONVRG.
The name reflects our commitment to helping businesses align their teams, systems, and strategies to achieve sustainable growth.
A move from typical "bottom up" operational approach to a convergence of "top down" management-led strategy with the "bottom up" technical implementation.
Today, we’re proud to partner with clients to not only implement HubSpot but to ensure it drives real, measurable results through alignment, accountability, and continuous improvement.
Tony Dowling
Sales
Mark
Hullin
Web
Hi there! My name is Mark, and I am one of the co-founders and marketing director of Real Inbound/CONVRG. Some generously call me the “marketing ninja” who can slay any marketing dragon with my expertise in inbound marketing, HubSpot CMS, and business growth strategies.
Growing up in the beautiful coastal city of Swansea, located in South Wales Riviera, I have been exposed to the latest marketing trends since my early years. Over time, I have honed my skills in creating killer campaigns and building cutting-edge websites for renowned brands like Swansea Building Society.
Richard Underwood
Marketing
Hello, my name is Rich and I have joined Tony and Mark on the board of Real Inbound/CONVRG bringing even more experience to an already expert team.
I have been working in digital for 25 years starting at the Telegraph in 1999 where I was Head of SEO.
Additional roles have included Audience Director at Team Rock, Head of Product (news) for Newsquest and Head of Performance Marketing and SEO for Rated People. I've also been a consultant on projects working with The Toronto Star, Dow Jones and the BBC.
James Hooker
Implementation Manager
Hey! I’m James, the HubSpot Implementation Manager for Real Inbound/CONVRG. I am the lead strategist for HubSpot onboarding, implementation and integration projects, regardless of their complexity.
My particular areas of interest are in marketing, sales and business process automation. I love helping companies to work better, automating manual tasks and connecting different teams, so that your visitors seamlessly go for visitors to prospects, to customers and to repeat buyers/evangelists. By using automation and integration, we can remove friction across your whole organisation, with HubSpot at the centre.
Andrea Bonatto
Project Manager
My career has been centered around ensuring successful project onboarding, implementation, and integration, making sure every piece of the puzzle fits seamlessly.
I take the lead in guiding businesses through the intricate process of integrating solutions to meet their needs. Whether it's streamlining operations, enhancing customer experiences, or optimizing processes, I'm the one who makes it happen.
My expertise extends to project management, where I've tackled a variety of challenges across different industries. My goal is always to enhance efficiency and boost customer satisfaction.
Anka Troitsky
Marketing Consultant
Anka is a part-time marketing consultant advising on creatives and paid advertising.
In the other part of her time Anka is a multifaceted professional combining a strong background in science education with a passion for fiction writing.
She holds a Bachelor of Science with Honours, is a qualified science teacher, and possesses a Diploma in Public Service Interpreting (DPSI).