CONVRG
platinum-horizontal-color
The No 1 HubSpot Growth Partners for Wales
HubSpot Flywheel

CONVRG Academy

HubSpot training that actually changes how your business operates

 

Visit the Academy

CONVRG Academy

At a glance

  • Self-paced and instructor-led HubSpot training
  • Designed to close the HubSpot Adoption Gap
  • Focused on behaviours, workflows, and leadership
  • Learning pathways for users, managers, and leaders
  • Supports HubSpot AI readiness
  • Suitable for teams of any size

What the CONVRG Academy is

The CONVRG Academy is a structured HubSpot training and CRM adoption programme designed to help teams use HubSpot properly, consistently, and with confidence.

Unlike traditional HubSpot training that focuses on features, the CONVRG Academy focuses on behaviours, processes, and leadership-led adoption. It helps teams move from owning HubSpot to relying on it as a core management system.

The Academy combines self-paced courses, instructor-led training, and clear learning pathways aligned to real business outcomes.

Why the CONVRG Academy exists

Most HubSpot training fails for the same reasons:
•    Training is delivered once, then forgotten
•    Teams are shown features, not how HubSpot fits their role
•    Managers are not trained to lead with HubSpot
•    CRM usage is optional, not expected
•    AI and reporting are layered onto poor foundations

The result is low adoption, inconsistent data, unreliable reporting, and frustration across teams.

The CONVRG Academy exists to close the HubSpot Adoption Gap by embedding training into how teams work day to day, and how leaders manage performance.

How the Academy works

The Academy is built around clear learning pathways rather than isolated courses. Each pathway is designed to support a specific role or outcome.

Short, practical video lessons that teams can access at any time. These focus on real workflows, not generic demonstrations.

Current self-paced courses include:

  • DIY HubSpot Onboarding
  • HubSpot Sales Enablement Tools
  • HubSpot Email
  • HubSpot AI Basics

Live, interactive sessions delivered by practitioners who work with HubSpot every day. These sessions focus on application, not theory.

Instructor-led courses include:

  • HubSpot for Sales Managers
  • HubSpot Mastery
  • HubSpot for Salespeople
  • HubSpot AI in Practice
  • Closing the HubSpot Adoption Gap

Courses are grouped into clear pathways, including:

  • New to HubSpot
  • Sales team enablement
  • Sales manager and leadership training
  • HubSpot AI readiness
  • Full CRM adoption journey

This ensures training builds progressively rather than overwhelming teams.

How training drives adoption

Effective CRM adoption does not start with features. It starts with clarity.

The Academy supports adoption by:

  • Defining what good daily HubSpot usage looks like
  • Training teams on real workflows
  • Training managers to lead with HubSpot
  • Embedding HubSpot into reviews and routines
  • Reinforcing learning over time

This approach ensures HubSpot becomes part of everyday work, not an admin task.

Training in practice

BruntWork

BruntWork is a fast-scaling global outsourcing and remote talent business that was already using HubSpot, but adoption and consistency varied across teams. Pipelines had evolved organically, reporting lacked clarity, and managers needed support to lead more effectively using the CRM.

Previous training had focused on HubSpot features rather than how managers and teams should use the system day to day. As a result, HubSpot was present, but not fully embedded into leadership routines or commercial decision-making.

Through CONVRG’s HubSpot Mastery training, managers were trained first, with a strong emphasis on leadership, coaching, and practical application. Training sessions worked with BruntWork’s real pipelines and workflows, helping teams shape clearer, more sustainable processes that fit their business model.

As training progressed, HubSpot became a shared reference point for reviews and pipeline discussions. Manager confidence increased, CRM usage became more consistent, and teams developed a clearer understanding of how HubSpot supports commercial performance in practice

New call-to-action

[Read full case study]

Who the Academy is for

The CONVRG Academy is designed for:

  • Sales teams using HubSpot daily
  • Sales managers responsible for performance and forecasting
  • Operations and RevOps leaders
  • COOs overseeing CRM adoption
  • Organisations preparing for HubSpot AI
  • Businesses struggling with low HubSpot usage

Whether you are new to HubSpot or trying to fix an existing setup, the Academy provides a structured path forward.

Training approaches compared

Training approach What happens Limitation
One-off onboarding Short-term engagement Adoption drops quickly
Feature-based training Knowledge without behaviour change Confusion and inconsistency
User-only training Patchy usage No authority or reinforcement
Adoption-led training Embedded CRM usage Requires leadership commitment

Frequently asked questions

 No. The Academy focuses on behaviours, processes, and leadership, not just features. 

 

Yes. Most Adoption Gaps exist because early training was incomplete or misaligned.

 

 Yes. Manager-led adoption is critical to long-term success. 

 

 Yes. Adoption quality matters more than team size. 

 

 No. Training works alongside system and process improvements. 

Four types of business we really know

Sport

We have a lot of friends in the world of Sports so if you are looking for an agency that understands sports marketing sponsorship and hospitality sales we might be the one! From professional teams to NGO's we help your team win.

Bath Rugby LOGO
Cardiff Blues LOGO

Not For Profit

We have worked with Charities, arms-length bodies and Foundations of many types and understand the pressures of the third sector as well as anyone. we can help with your data, fundraising and events management

CDPS-1
Keep Wales Tidy

Technology

From high-tech manufacturing to SAAS Startups. we've worked with lots of businesses in this arena. We can help with audience building, monetisation, sales process and so on. It helps to be a technology business ourselves!

Frontier Medical
logo-Bulb

Media

The roots of Real Inbound run deep into the world of media and the music industry, and always with a commercial aspect driven by the acquisition and monetisation of huge audiences through first-rate content strategies.

Advendio
Tribe Fire

Not sure where to start?

You’re not alone.

Most teams arrive at the Academy after onboarding, halfway through adoption, or following a few false starts. That’s exactly why we begin with clarity.

We’ll help you understand where your HubSpot usage really stands, what’s missing, and which training path will give you the biggest return - without wasting time or effort.

Start with the right course. Build confidence. Create consistency.

 

Visit the Academy