6min
Why growth gets harder, even when you're doing everything right
You’ve trained the team.
You’ve bought the tools.
You’ve built the strategy.
You’re doing all the things a growing business is “supposed” to do.
So why does it still feel like everything’s pulling in different directions?
Why are you stuck in approvals, firefighting, and fixing what shouldn’t need fixing?
Why does it feel like the more you grow, the more chaotic it gets?
If that sounds familiar, you’re not alone.
And you’re not broken.
But your business might be.
And the good news is - this isn’t your fault. And it is absolutely fixable.
Growth Doesn’t Break a Business - It Reveals the Cracks
There’s a point in every scale-up journey where things stop making sense.
Where the stuff that used to work... just doesn’t anymore.
But here’s the uncomfortable truth:
Growth doesn’t break your business - it just exposes the bits that were never built to scale in the first place.
When you were smaller, you could get away with it.
You didn’t need tight processes, scalable systems, or cross-team alignment.
You had good people and brute force.
But now? That old way of working is burning out your team.
And it’s killing your momentum.
We see this all the time with growing B2B businesses who are doing “everything right” - and still stuck.
And the reason is simple:
They’re trying to scale without a system.
The Symptoms: What “Broken” Really Looks Like
Businesses rarely fall apart in obvious ways.
They unravel quietly - under the surface - while everything still looks like progress.
Here are some of the most common silent signals that your business might be breaking under the weight of growth:
- The same problems resurface week after week
Despite meetings, plans, and promises, nothing changes. - Everyone’s working hard - but not together
Sales, marketing, and ops each have their own story and their own goals. - You’re overloaded with tools - but underwhelmed by outcomes
Platforms are in place, but no one’s confident they’re being used properly. - Leadership is buried in approvals, not outcomes
The pace of decision-making can’t keep up with the needs of the business. - High-performers are stuck in rework and workaround mode
Talent is wasted on solving avoidable problems. - There’s no single source of truth
Teams debate the data instead of driving decisions. - You’re solving the same issue in three different places
With no shared process, duplication and inefficiency creep in everywhere.
Sound familiar?
Most leaders recognise this stage.
And most try to solve it with another hire, another tool, or another campaign.
But if the system underneath is misaligned, none of that will move the needle.
A Real-World Example: How Myenergi Unlocked HubSpot’s Full Potential
Let’s talk about Myenergi - a high-growth cleantech company at the forefront of smart home energy innovation.
They had all the right ingredients for success:
- A brilliant product range
- A mission-led culture
- Rapidly expanding market demand
They’d already implemented HubSpot across the business.
But instead of clarity, they were facing complexity.
Sales, marketing, and operations were all using the system - but in very different ways.
Legacy setups and technical debt had made the platform bloated and confusing.
Processes were misaligned, reporting was fragmented, and leadership lacked a central view of performance or pipeline health.
Despite the investment, HubSpot wasn’t embedded.
The CRM wasn’t acting as a system of record - or a system of growth.
That’s where CONVRG came in.
Using our SIMPLIFI Framework, we led a structured engagement that began with deep alignment at the leadership level.
- We defined what ‘good’ looked like and tied CRM goals directly to commercial outcomes
- Interviewed teams across Sales, Marketing, and Ops to uncover usage gaps and pain points
- Audited every pipeline, workflow, custom field, and report to highlight inefficiencies
- Designed and implemented a CRM Management Control System to support adoption from the top down
- Cleaned up the tech stack, deployed shared assets, streamlined handovers, and removed redundant steps
- Embedded a new reporting layer that gave real-time visibility to senior leadership
- Delivered training and feedback loops to make adoption stick across the organisation
The result?
- CRM usage increased by over 50% across the business
- Sales, marketing, and ops now collaborate using shared processes and a central system
- Leadership has a real-time view of pipeline health, team performance, and forecast accuracy
- New hires onboard faster, cross-functional work is smoother, and decisions are data-driven
Most importantly, HubSpot is no longer “just a tool” for Myenergi.
It’s become the central nervous system of their commercial operation.
And because leadership owns the system - not just end users - the changes are lasting.
Why High-Performing Teams Still Hit the Wall
If you’re a Head of Growth or COO, this moment can feel like failure.
You’ve backed the right platforms.
You’ve empowered your team.
You’ve got a strategy you believe in.
So why is it still such a grind?
Because great execution isn’t about good ideas - it’s about alignment.
Without systems that scale, your team ends up spinning plates.
And even your best people start to stall.
Here’s what that sounds like:
“I spend more time chasing updates than making decisions.”
“Everyone’s busy - but we’re not getting anywhere.”
“It feels like we’re working in silos - and no one has the full picture.”
This isn’t a reflection of leadership failure.
It’s a sign that you’ve outgrown your old way of working - and it’s time for something new.
The Hidden Friction: What’s Really Holding You Back
At CONVRG, we’ve worked with dozens of scaling B2B teams who hit this wall.
And we started to notice a pattern.
Despite the differences in size, sector, or CRM platform, the friction points were the same.
They just showed up in different places.
So we mapped them.
And what we found became the foundation of everything we do.
The 7 Growth Gaps Quietly Holding You Back
These are the core fractures that keep good businesses stuck:
- The Leadership Gap
Strategy exists - but alignment doesn’t.
Leaders aren’t on the same page, and teams feel the pull in every direction.
You hear: “We keep changing priorities” or “What does success actually look like?”
- The Strategy Gap
There’s a plan - but no clear path to execution.
Teams don’t know how to turn vision into action.
You hear: “We’re not sure where this fits” or “We’re already at capacity.”
- The Data Gap
There’s no shared truth.
Metrics don’t match. Reports don’t reconcile. Trust breaks down.
You hear: “Where did that number come from?” or “We’ve got different data.”
- The Systems Gap
You’ve got tools - but no connected system.
CRMs, automations, and dashboards exist, but don’t drive real behaviour.
You hear: “We still use Excel for that” or “It’s in the CRM… somewhere.”
- The Process Gap
Workflows aren’t consistent.
Every team (or person) does things their own way.
You hear: “That’s not how we do it” or “I didn’t know that was my step.”
- The People Gap
Accountability is vague. Teams are stretched. Ownership is unclear.
You hear: “I thought they were doing that” or “We don’t have the capacity.”
- The Execution Gap
Good ideas die in delivery.
Initiatives stall, priorities get lost, and momentum fades.
You hear: “We were meant to do that last quarter” or “Let’s park it for now.”
Each of these gaps alone can limit growth.
But when two or three show up together? The whole business starts to stall.
That’s why we created the 7 Growth Gaps Lead Magnet - a quick, honest tool to help you spot where the friction’s coming from.
[Download the guide here] - and get clarity on what to fix first.
Why This Matters Now - Not Later
Most businesses don’t fix this stuff until they’re already in pain.
By then, trust is eroding. Teams are disengaging. Projects are piling up.
And leaders feel like they’re constantly two steps behind.
But it doesn’t have to get to that point.
The 7 Growth Gaps exist in every growing company.
The difference is whether you address them early - or let them slow you down.
The moment you feel that “we’re growing, but it’s getting harder” pressure?
That’s the signal.
That’s your chance to step back, look at the structure underneath, and ask:
- Are we actually aligned?
- Are we scaling the way we work, or just doing more of it?
- Are our tools supporting us - or creating more noise?
What Fixing It Looks Like
Here’s what happens when you close the gaps:
- Meetings get shorter.
- Metrics start to matter.
- Tools become enablers, not blockers.
- Teams start to think as one unit, not three departments.
- Execution accelerates, because the friction is gone.
We’ve seen companies double pipeline velocity without hiring anyone new.
We’ve seen 9-month projects delivered in 6 weeks.
We’ve seen leadership finally able to work on the business again.
Not because they found a magic bullet - but because they realigned how the business operates.
You’re Not Broken - You’ve Just Hit the System Ceiling
If you take one thing from this article, let it be this:
Your frustration is not failure. It’s feedback.
You’re not broken. Your strategy isn’t wrong. Your team isn’t slacking.
You’ve just hit the point where good ideas aren’t enough - and growth needs structure.
That’s where we come in.
At CONVRG, we help B2B teams spot their Growth Gaps, rebuild their internal operating system, and scale with confidence.
No fluff. No guesswork. Just clarity, alignment, and momentum.
Ready to Spot the Gaps Holding You Back?
You don’t need a new campaign.
You don’t need more headcount.
You need to fix the foundations first.
Start by downloading the 7 Growth Gaps guide.
It’s sharp, it’s honest, and it might just be the thing that gets you moving again.
[Download the 7 Growth Gaps Quietly Holding You Back]
