About CONVRG | The Road to Management-Led HubSpot Adoption

The No 1 HubSpot Growth Partners for Wales

The Road to CONVRG

We Didn't Set Out to Fix HubSpot

We set out to help businesses get more value from it.

Instead, we kept seeing the same pattern:
HubSpot was live.
Teams had been trained.
The implementation was technically complete.

Yet leaders still couldn't trust the forecast, managers still used spreadsheets, and adoption slowly drifted away.

That pattern became the foundation of CONVRG.

The Moment It Clicked

The Problem Wasn't HubSpot

Across project after project, we saw the same symptoms:

Sales activity wasn't being logged
Pipeline reviews happened outside the CRM
Reporting couldn't be trusted
Marketing and sales worked differently
Managers created workarounds

The platform wasn't broken.

The operating model around it was.

Most businesses weren't suffering from a software problem.

They were suffering from an adoption problem.

What We Learned

Adoption Starts With Management

Most CRM projects focus on users.

Train the team.
Configure the system.
Switch on the automation.

But managers rarely change how they manage.

The result?

HubSpot becomes a record-keeping system instead of a management system.

We realised adoption has to start at the top.

Managers need to run pipeline, forecasting and performance through HubSpot before teams will follow.

That insight became Management-Led Adoption.

That’s How CONVRG Was Born

Not Another HubSpot Agency

We stopped thinking about HubSpot as a software rollout.

We started thinking about it as a management system.

Today, CONVRG helps leadership teams close the HubSpot Adoption Gap by adopting HubSpot from the top down.

That work is delivered through the CONVRG Method:

Plan → Build → Adopt → Grow

A structured approach that aligns leadership, process and platform around how the business actually operates.

Why It Works

Because Businesses Scale When Systems Support Leadership

Most growth problems aren't caused by missing software.

They're caused by:

inconsistent management
poor visibility
unreliable forecasting
fragmented processes
weak adoption

The CONVRG Method helps leadership teams build systems they can actually run the business on.

See Management-Led Adoption in Action

How Myenergi Closed Their HubSpot Adoption Gap [Click Image]

Four types of business we really know

Sport

We have a lot of friends in the world of Sports so if you are looking for an agency that understands sports marketing sponsorship and hospitality sales we might be the one! From professional teams to NGO's we help your team win.

Not For Profit

We have worked with Charities, arms-length bodies and Foundations of many types and understand the pressures of the third sector as well as anyone. we can help with your data, fundraising and events management

Technology

From high-tech manufacturing to SAAS Startups. we've worked with lots of businesses in this arena. We can help with audience building, monetisation, sales process and so on. It helps to be a technology business ourselves!

Media

The roots of Real Inbound run deep into the world of media and the music industry, and always with a commercial aspect driven by the acquisition and monetisation of huge audiences through first-rate content strategies.

Who Are We?

The People Behind CONVRG

We're Tony, Mark and Rich.

We've worked in sales, marketing, operations, CRM, websites, automation and growth.

But the lesson that shaped CONVRG wasn't technical.

It was operational.

The businesses that succeed aren't the ones with the most software.

They're the ones where leadership, process and platform work together.

That's what we help build.

Tony - Strategist-in-Chief. Big picture thinker. Calm in chaos.

Mark - Growth Operator. Connector of dots. Story Teller

Rich - The Realiser. Operational glue. Quietly brilliant.