We have a lot of friends in the world of Sports so if you are looking for an agency that understands sports marketing sponsorship and hospitality sales we might be the one! From professional teams to NGO's we help your team win.
We have worked with Charities, arms-length bodies and Foundations of many types and understand the pressures of the third sector as well as anyone. we can help with your data, fundraising and events management
From high-tech manufacturing to SAAS Startups. we've worked with lots of businesses in this arena. We can help with audience building, monetisation, sales process and so on. It helps to be a technology business ourselves!
The roots of Real Inbound run deep into the world of media and the music industry, and always with a commercial aspect driven by the acquisition and monetisation of huge audiences through first-rate content strategies.
For founders with a B2B sales team
When a sales team underperforms, the problem is often not the CRM or the salesperson. Sales management may not be driving one clear way the business should sell, or the business may never have made that way explicit. CONVRG helps build that Sales Operating System.
The real problem
When sales performance slips, businesses often reach for a tool, a new hire or more training. Sometimes that is the right answer. But when sales management has no coherent system to set expectations, direct the right activity, coach the quality of the work and hold the standard, more software will not solve the operating problem. Pipeline Drift, poor adoption and messy data can all be symptoms. Strengthen the management system first, then managers can set and protect the standard the team works to.
We do not hide inside one professional discipline. We work across the full sales cycle, focusing on the commercial constraint that is preventing the sales team from performing as it should.
Strategy, management, operations and technology are means to that end, not separate destinations. Where the constraint is upstream, we can also support demand generation through paid media, SEO, AEO, content and web. The test is not which professional category the work belongs to. The test is whether it addresses a real commercial constraint and supports more sales.
Why us
Three directors covering sales management, HubSpot delivery and demand generation, working against the same commercial outcome: a better-managed, more effective sales team that sells more.
Sales and sales transformation
Thirty years selling and managing sales teams. Tony leads the commercial diagnosis, the sales-management method and the Four Pillars: the part that decides how the business should sell and holds the team to it.
HubSpot and delivery
Richard leads the HubSpot delivery mechanism. He turns agreed operating requirements into the technical work behind implementations, migrations, integrations, data and reporting.
Demand and growth
Mark leads demand generation across paid media, SEO, AEO, content and web. His role is to create qualified opportunities and make the business easier for the right buyers to find and understand before the sales conversation starts.
Leadership judgementExplicit commercial planOperating rulesManagement behaviourSystem designEvidenceImprovement
Technical implementation, training and consulting can each solve part of the problem. CONVRG connects the commercial decisions, management behaviour, system design and evidence so the client is left with the operating capability, not just a configuration or a recommendation.
The method
Adoption is not the goal. It is evidence that the operating model is being led and protected. Managers model the behaviour, inspect the work and reinforce the agreed standard. Underneath sit Tony's Four Pillars, the structure for what good selling and good sales management look like.
Turn the commercial objective into enough of the right controllable activity, then use the results to learn and improve.
Give salespeople commercially interesting reasons and hypotheses to earn a customer conversation, not just a product to pitch.
Understand who the customer is, what they need, and why what you sell is commercially valuable to them specifically.
Manage price, value, availability and certainty as transparent trade-offs. More for more, and never less for the same.
How it works
The first two steps are free and stand on their own. The Transformation Room is different: if you do not want the plan, you pay nothing. If you use it, you pay £2,500 for it, whether CONVRG builds it or you take the plan forward elsewhere.
Free
A short diagnostic that shows where your pipeline has drifted from how you think it runs. Minutes to complete. It tells you whether you need us at all.
Free
A working session with you and your team. You watch yourselves try to answer questions you assumed were already settled, and the gaps become impossible to unsee.
£2,500if you use the plan
We get your commercial operating model out of your head and onto one page, together, in a room. If you do not want the plan, you pay nothing. If you use it, you pay £2,500 for it, whether CONVRG builds it or you take it forward elsewhere.
£4,000 / monththree months
The unglamorous part, and we are in it with you. The plan becomes how the business actually runs: stages, standards, reporting, automation and management rhythm, built into HubSpot to the plan you signed.
£2,000 / month30 days' notice
Support on its own goes passive. We stay to hold your managers accountable for actually running the business through the system, to protect the standard, and to keep improving it from the evidence.
If you proceed through The Hard Yards and into Ongoing Accountability and Support, the initial committed value is £16,500 excluding VAT. That includes The Transformation Room, the three-month Hard Yards build and the first month of Ongoing Accountability and Support. Integrations and anything outside the agreed plan are scoped separately.
Where we fit
Usually fifty to two hundred people, with a real person-led sales motion, a founder still accountable for the number, and a business that has outgrown the informal way it has always sold. HubSpot is already in place, or about to be, as the shared commercial system.
The founder is who we start with, because the future commercial model and the authority to change it cannot be delegated. The wider leadership team then helps specify, operate and protect the system.
Need HubSpot implementation, migration or integrations rather than sales transformation? See our HubSpot services in Wales.
The plan, the operating rules, the management rhythm, the system and the evidence all belong to you. Ongoing accountability earns its place when it protects and improves what you own, never when it preserves a dependency we quietly engineered. If we have done the job, your managers run the business through the system long after we have gone.
A few minutes, no cost. It helps you see where your pipeline may have drifted from how you believe it runs, and whether a conversation with us is worth your time.
Take the free Drift Snapshot