You can feel it.
Something’s off.
The business is growing, the team is bigger, the systems are in place - but progress feels harder than it should. Campaigns are running, deals are closing, reports are being pulled... yet it’s all taking too much effort for too little return.
If you’re leading growth or operations inside a scaling B2B firm, that nagging friction isn’t unusual. You’ve likely even tried to solve it:
But here’s the thing we’ve learned at CONVRG, time and time again:
The real issues aren’t surface-level. They’re systemic. And they hide in plain sight.
We call them Growth Gaps - and they’re the seven patterns we see most often inside growing businesses where results aren’t matching effort.
In this article, we won’t just name the gaps. We’ll show you what they look like in the wild - the conversations, behaviours, and red flags we see inside real teams every week.
Let’s go gap spotting.
Leads aren’t converting. Sales teams are winging it. Forecasts are guesswork.
On paper, you’ve got a pipeline. The CRM’s full. Sales targets are clear.
But every quarter ends the same way: a scramble. Missed targets. Forecasts that looked solid at the start but fell apart in the final weeks.
In the wild:
The impact:
Forecasts lose credibility. Confidence drops. Leadership starts pushing harder - but with no clearer view of what’s actually happening.
You don’t have a people problem. You’ve got a system problem.
Activity is high, results are low. You’re not sure what’s landing or why.
Marketing is busy. Campaigns are being launched. Social content is flowing. The CRM is filling with MQLs.
But conversion is poor. Sales aren’t following up. And the finger-pointing begins.
In the wild:
The impact:
Marketing can’t prove ROI. Sales stops trusting the funnel. Budgets become harder to defend. And no one really knows what’s working.
This isn’t a talent issue. It’s a visibility and alignment issue.
Too many systems, too little clarity. You can’t trust your dashboards.
Everyone has their own numbers. Everyone pulls their own reports. And none of them match.
Dashboards become talking points, not decision tools.
In the wild:
The impact:
Decisions slow down. Strategy becomes reactive. Leaders rely on gut feel, not data - because they don’t trust the data anymore.
You don’t need more dashboards. You need a single version of the truth.
Different visions, different goals, no shared picture of progress.
The senior team gets on well. There’s mutual respect. But behind closed doors, there’s misalignment.
Each leader is pulling in a slightly different direction - and the business starts to feel it.
In the wild:
The impact:
Energy gets wasted. Talent gets confused. And progress becomes scattershot.
You don’t need another offsite. You need operational alignment at the leadership level.
Great products, but average experiences. The journey feels disjointed.
You’re winning business. But you’re also losing it.
Customers say the right things on the way in, then quietly churn after six months. NPS scores dip. Referrals dry up.
In the wild:
The impact:
Customers feel like they’re dealing with five different companies, not one. Even if they stay, they won’t advocate for you.
The fix? A joined-up view of the customer journey - from first click to long-term success.
Everyone’s working hard, but not together. Energy gets lost in the noise.
The strategy looks great on paper. The vision is exciting. But six months later, progress is minimal.
Projects stall. Initiatives get launched, then forgotten. Accountability is vague. Everyone’s “really busy” - but outcomes are missing.
In the wild:
The impact:
Morale drops. Momentum fades. Great ideas never make it to customers.
You don’t need more ideas. You need clarity, ownership, and traction.
There’s pressure to adopt AI tools, but no strategy or integration.
AI is everywhere. Your board wants to see innovation. Your competitors are experimenting. Your teams are testing tools.
But it all feels disconnected.
In the wild:
The impact:
Innovation fatigue. Wasted spend. Confused teams. No competitive edge.
You don’t need to rush AI adoption. You need a real strategy that fits your business.
What These Gaps Have in Common
After years of working with scaling firms, here’s what we’ve learned:
These gaps aren’t separate. They compound.
They share the same root causes:
You don’t need to overhaul the whole business. But you do need to understand where the friction really sits - and start closing the gaps, one by one.
The Good News? You Can Spot (and Fix) Them
Once you know what the Growth Gaps look like, you’ll start spotting them everywhere:
That’s not a bad thing. It’s the first step to fixing them.
You’re not broken. Your team isn’t underperforming. You’ve just reached the stage where growth needs orchestration - not more hustle.
Want to See Where You Stand?
We created the 7 Growth Gaps Guide to help you assess your own business.
It’s not a whitepaper. It’s a field manual - built from years inside teams like yours.
Inside, you’ll get:
[Download the 7 Growth Gaps Guide]
Because growth should feel smooth again - not stuck.
Final Word: Scale Without the Struggle
If you’re reading this, chances are you’ve already felt one or more of these gaps.
The good news? You’re not alone - and you’re not too far gone.
Every week, we help businesses close these gaps from the inside out - aligning people, process, and platform so the business works as one.
If that sounds like where you need to go, we’d love to help.
But for now, start with clarity.
[Grab the guide - and let’s get your growth flowing again.]